Loved for the protein.
Adored for the calories.
Bestseller
Bestseller
Bestseller
Bestseller
Macro-first nutrition,
which makes you feel light
Calorie Efficiency
Maximum Protein. Minimum Calories.
High protein, verrry low calories. Every product answers to that math.
Macro Precision
Every gram earns its place.
Carb, fat, protein, each fought for its spot. Protein won. Calories stayed verrry low.
Many Formats
Lots of ways to go strong and light.
One macro, many ways to carry it. Bars, shakes, and beyond.
Just protein
isn't enough.
Indians already eat protein. What they don't get is protein that's worth the calories. That's exactly what we optimised for.
Balanced macros are what matter
Even our low calories
are high on protein
phab is high on nutrition, and verrry low in calories We think macro-first. Meaning, every gram of carb, fat, and protein has fought for its place in our math. Seriously, the math looks phab.
Even our low calories
are high on protein
Phab is high on nutrition, and verrry low in calories We think macro-first. Meaning, every gram of carb, fat, and protein has fought for its place in our math. Seriously, the math looks phab.
18g protein milkshake-cold coffee
protein coffee
protein milkshake (proffee/classic)
Meet our inhouse nutritionist
How a question about protein became phab.
Our founder's a nutritionist who refused the usual trade-off, high protein or low calories, pick one. So the math went after both, and every gram of carb, fat, and protein had to earn its place. What's left is food that's strong, then light. Seriously phab.
Gayatri Chona,
Nutritionist and Founder
No bad time to get phab
Real breakfast, pocket-sized.
Full enough to forget about food till lunch.
Something solid between back-to-back calls.
No food coma, no 3pm fog.
The afternoon dip, handled.
21g of protein at onlyyy 160 calories, and no second crash.
The refuel that respects the session.
Recovery without the calorie payback.
For the 11pm "just a little something."
A treat with nothing to regret by morning.
They say
we're phab.
10L+
Trusted by 10L+ Customers
Ananya Sharma
Mumbai
"Doesn't taste like a diet bar at all."
Rohan Mehta
Bangalore
"Finally a protein snack that doesn't feel heavy."
Priya Nair
Delhi
"I don't miss the calorie guilt one bit."
Karan Malhotra
Gurugram
"Keeps me full through back-to-back meetings, no crash."
Devika Iyer
Pune
"Not another gym-bro brand, actually made for me."
Aditi Rao
Hyderabad
"My afternoon craving finally has a light answer."
Neha Kapoor
Chennai
"Tastes like a treat, works like real nutrition."
Ritika Bose
Kolkata
"I stopped skipping snacks out of calorie fear."
Kavya Reddy
Bangalore
"Macro tracking got so much easier this month."
Simran Kaur
Chandigarh
"Light enough for pilates days, filling enough for real hunger."
Tanvi Gupta
Mumbai
"This is what "guilt-free" was supposed to mean."
Meera Joshi
Ahmedabad
"Doesn't feel like a bodybuilder snack, feels like mine."
Ishaan Verma
Delhi
"I actually crave these, not just tolerate them."
Riya Desai
Pune
"Strong flavour, light aftermath. Rare combo, honestly."
Sanya Khanna
Noida
"First protein bar that fits my actual lifestyle."
Ananya Sharma
Mumbai
"Doesn't taste like a diet bar at all."
Rohan Mehta
Bangalore
"Finally a protein snack that doesn't feel heavy."
Priya Nair
Delhi
"I don't miss the calorie guilt one bit."
Karan Malhotra
Gurugram
"Keeps me full through back-to-back meetings, no crash."
Devika Iyer
Pune
"Not another gym-bro brand, actually made for me."
Aditi Rao
Hyderabad
"My afternoon craving finally has a light answer."
Neha Kapoor
Chennai
"Tastes like a treat, works like real nutrition."
Ritika Bose
Kolkata
"I stopped skipping snacks out of calorie fear."
Kavya Reddy
Bangalore
"Macro tracking got so much easier this month."
Simran Kaur
Chandigarh
"Light enough for pilates days, filling enough for real hunger."
Tanvi Gupta
Mumbai
"This is what "guilt-free" was supposed to mean."
Meera Joshi
Ahmedabad
"Doesn't feel like a bodybuilder snack, feels like mine."
Ishaan Verma
Delhi
"I actually crave these, not just tolerate them."
Riya Desai
Pune
"Strong flavour, light aftermath. Rare combo, honestly."
Sanya Khanna
Noida
"First protein bar that fits my actual lifestyle."
Ananya Sharma
Mumbai
"Doesn't taste like a diet bar at all."
Rohan Mehta
Bangalore
"Finally a protein snack that doesn't feel heavy."
Priya Nair
Delhi
"I don't miss the calorie guilt one bit."
Karan Malhotra
Gurugram
"Keeps me full through back-to-back meetings, no crash."
Devika Iyer
Pune
"Not another gym-bro brand, actually made for me."
Aditi Rao
Hyderabad
"My afternoon craving finally has a light answer."
Neha Kapoor
Chennai
"Tastes like a treat, works like real nutrition."
Ritika Bose
Kolkata
"I stopped skipping snacks out of calorie fear."
Kavya Reddy
Bangalore
"Macro tracking got so much easier this month."
Simran Kaur
Chandigarh
"Light enough for pilates days, filling enough for real hunger."
Tanvi Gupta
Mumbai
"This is what "guilt-free" was supposed to mean."
Meera Joshi
Ahmedabad
"Doesn't feel like a bodybuilder snack, feels like mine."
Ishaan Verma
Delhi
"I actually crave these, not just tolerate them."
Riya Desai
Pune
"Strong flavour, light aftermath. Rare combo, honestly."
Sanya Khanna
Noida
"First protein bar that fits my actual lifestyle."
Ananya Sharma
Mumbai
"Doesn't taste like a diet bar at all."
Rohan Mehta
Bangalore
"Finally a protein snack that doesn't feel heavy."
Priya Nair
Delhi
"I don't miss the calorie guilt one bit."
Karan Malhotra
Gurugram
"Keeps me full through back-to-back meetings, no crash."
Devika Iyer
Pune
"Not another gym-bro brand, actually made for me."
Aditi Rao
Hyderabad
"My afternoon craving finally has a light answer."
Neha Kapoor
Chennai
"Tastes like a treat, works like real nutrition."
Ritika Bose
Kolkata
"I stopped skipping snacks out of calorie fear."
Kavya Reddy
Bangalore
"Macro tracking got so much easier this month."
Simran Kaur
Chandigarh
"Light enough for pilates days, filling enough for real hunger."
Tanvi Gupta
Mumbai
"This is what "guilt-free" was supposed to mean."
Meera Joshi
Ahmedabad
"Doesn't feel like a bodybuilder snack, feels like mine."
Ishaan Verma
Delhi
"I actually crave these, not just tolerate them."
Riya Desai
Pune
"Strong flavour, light aftermath. Rare combo, honestly."
Sanya Khanna
Noida
"First protein bar that fits my actual lifestyle."
We are Everywhere
Come for the macros.
Stay for the fun.
The macro math lives on @phab. The invites, the crowd, and the good messages come to your inbox.
No question
too small
Yes. Built for daily protein, not a one-off treat. The macros are designed to support muscle recovery and keep you full, day after day.
Low-sugar doesn't mean low-flavour here. We spent the effort so you don't have to trade taste for the macros.
Completely. Phab isn't gym-only. It's for anyone who wants to feel strong and light through an ordinary day, gym or no gym.
No. phab is built to be light, not bulky. High protein, verrry low calories, so you get the strength without the extra weight you're not looking for.
Most protein bars make you pay a calorie tax for the protein. phab didn't. High protein, verrry low calories, engineered by a nutritionist so every gram earns its place.
